Important FTC Message from CPA Network(s)
In case you missed this update on Friday, March 6, 2009, I am reprinting it here. My advice is that if you are running CPA "grant" offers, you review this carefully and if you are not fully compliant with these FTC guidelines, you stop the campaigns immediately.
On any CPA network. Check with your Affiliate Managers if any questions.
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"Attention ROI Rocket Publisher,
This email is of the utmost importance and requires your immediate attention. ROI Rocket is committed to maintaining a Federally compliant ad network with a current emphasis on compliance with federal guidelines around the promotion of grant offers. We require your cooperation on the following matter:
All ROI Rocket publishers must comply with the guidelines that are outlined at www.ftc.gov. We will be forced to terminate any affiliate that is not in compliance with these guidelines, and will be considered fraudulent, therefore not eligible for any payout from ROI Rocket.com in the future. While the FTC site is the ultimate resource for guidelines, here are just a few highlights of what your websites/promotions may NOT do:
- Promote a grant advertiser and state that the advertised website will help you to qualify for a share of federal stimulus or recovery package money
- Promote the website stating the fact that or alluding to the fact that the website has government approval and is somehow endorsed by the President or Vice President of the United States of America
- Use any images, likeness, video, or voice of President Barack Obama and Vice President Joe Biden
- Guaranteeing that the user will be awarded access to grants because of their purchase of website's products or services
ROI Rocket does not tolerate any form of deceptive or misleading content on its Publisher's websites in promotions using ROI Rocket.com links and creatives. This includes but is not limited to website content, email promotions, pay per click advertising, text links, and any other form of online promotion.
If you have any questions regarding your particular website or promotion methods, please do not hesitate to contact your affiliate manager so that we can discuss and assess compliance if it is in question and your answers are not found on the FTC site.
Sincerely
publishers [at] roirocketcorp.com
The ROI Rocket.com LLC Team"
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